Let the world to listen to the brand of China's garment industry development

A pair of jeans, from the United States might represent the innovation of the art; A from France's skirt outfit, may become a symbol of fashion. China's product all over the world, but "Made In China" label the origin but can not lead to their products promoted the value, this is because it is difficult for us to explore to brand behind the cultural value.
Article two the same production line of the same style, with international brand products can be worth tens of thousands, and own brand for over yuan, including the price gap brand depends to a great extent on the great differences.
Chinese clothing enterprise long ago have to recognize the importance of the construction of brand--hired international designers, introducing the most advanced technology and equipment, expensive to build the brand culture...... casting But today, the China brand still not being fully affirmation of the market. Consumers international brand for the favor and the China brand to not approved, gave birth to the "false YangPai", "stick" brand of the phenomenon such as to cause, also make the Chinese brand into a long time of confused period.
The nation is international. Once upon a time, China's satin embroider tapestry in overseas is only European royal noble can enjoy high-grade dress. And today, as China's biggest manufacturers in the clothing industry, the profits in return is very limited, but the huge difference between international brand access.
Chinese consumers spend big price to buy chinese-made international brand product case can be found everywhere. In China be the next largest international luxury consumption market, but local brand market also face the domestic brand competition, market dwindling fronts. In this context, the Chinese brand culture where to go, is a decided to the industry of fate proposition.